Writing on
AI agencies & marketing.
Practical, opinionated essays from inside a working AI agency. No hype, no jargon, no recycled LinkedIn posts.
What an AI Agency Actually Does in 2026 (and What It Doesn't)
A clear-eyed look at how AI agencies in 2026 differ from traditional digital agencies, AI consultancies, and "ChatGPT specialists" — and how to know which kind you need.
Read essayAI Lead Generation: 5 Systems That Actually Work in 2026
A breakdown of five AI lead generation systems that move pipeline — what they do, what they cost, and which one fits your stage.
12 April 2026
How to Choose an AI Marketing Agency: The 12-Point Checklist
12 hard questions to filter AI marketing agencies in 2026 — what to ask about pricing, ownership, model risk, and case study quality.
8 April 2026
How We Built Bigpop.ai — Inside Our Multi-Agent Marketing CRM
A technical walkthrough of how we built Bigpop.ai's in-house AI marketing platform — multi-agent orchestration, edge deployment, and per-client unit economics.
4 April 2026
Custom AI Tools vs ChatGPT for Business: When Each One Wins
A practical comparison of custom-built AI tools vs ChatGPT-style subscriptions for business use — with cost models and the break-even point.
1 April 2026
AI Automation for Small Business: A Realistic 2026 Playbook
A grounded guide to AI automation for small businesses in 2026 — what to automate first, where to spend, and the traps that look obvious but aren't.
25 March 2026
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